are one of the truly seasonal tree fruit commodities.
It was because of this highly valued fruit and the high
export value that Farmington Fresh was founded on the
grounds of the Stockton Metropolitan Airport in 1995.
The most Innovative packaging line in the west has
made our venture into the cherry business a highly successful
endeavor. Coupled with the most highly regarded grower
roster in the state for quality fruit, Farmington Fresh
has earned a reputation for being among the industry
leader in service and unparalleled in quality of this
highly volatile commodity.
Cherries are one of the few truly seasonal commodities.
Retailers have found that cherries are not only a great
incremental "impulse" item but also are the
highest dollar per square foot profit item in the produce
department. Cherries are continually identified as one
of the healthiest produce items. Along with other berries,
sweet cherries continue to garner medical and nutritional
community attention relative to their low Glycemic index
and increased levels of antioxidants. Additionally,
in most regions of the country less than 50% of the
population has purchased cherries within the last year
proving there is tremendous potential for more volume.
Our cherries are hand harvested and immediately cooled.
Maintaining the cold chain is critical to extending
the cherry's shelf life. Field heat is removed as soon
as possible after harvest. We start cooling cherries
in the field utilizing portable hydro coolers, at receiving,
prior to packing and throughout the sorting process.
This strict adherence to maintaining the cold chain
is significant to maintaining a high quality cherry.
Our cherries move from harvest to shipment in less than
24-hours to guarantee the freshest product possible
to the consumer.
have always been regarded as one of the healthiest items
in the produce department. Recently, cherries along
with other berries and Apples have been propelled into
the category of SUPERFOODS! Sweet cherries continue
to garner medical and nutritional community attention
relative to the high levels of Antioxidants and the
low Glycemic Index they possess. Recent studies have
shown that cherries contain unique plant chemicals that
can prevent and treat some of today’s worst health
problems, including several different types of cancer,
and heart disease. With statistics like that, Farmington
Fresh partners and growers realized tremendous potential
for more volume, and have positioned themselves to fulfill
the growing consumer demand.
Providing our customers with the best quality, wholesome
fruit is our first priority at Farmington Fresh. Cherries
are particularly perishable and require delicate handling
in a packing shed with an innovative packing technique
and strategic marketing strategy. Temperature and maintenance
of the cold chain is critical with regard to this highly
volatile fruit, especially if they are to be shipped
to distant markets.
Here are just a few of the things that we do that set
us apart from the rest:
- Farmington Fresh cherries are cooled to 32’
within 4-6 hours of harvest in order to Prevent decay
and extend post harvest life.
- Farmington Fresh uses a double hydro cooling process,
in which the fruit is hydro cooled upon receiving
to remove field heat and a second in-line hydro cooler
has recently been installed in order to reduce spoilage
of our cherries.
- FFP packs our cherries in the most up to date,
progressive packing line in the West, paying particular
attention to maintenance of the cold chain, which
includes packing in a refrigerated room, with a double
sorting method in place.
- Our marketing team has progressively investigated
packaging styles and methods and can boast that we
are the most responsive and prepared to accommodate
customer requests for different sizes and packages.
- Our cherry room is HAACP certified to reduce the
risk of Food Safety Issues.
- We submit to third party inspections regularly,
and our grading and production facilities meet with
strict guidelines set out by UDSA, FDA and the State
With our added volume and diversity in packaging
offerings, Farmington Fresh feels like we can effectively
participate in the fresh cherry marketplace to provide
the highest quality of products, with outstanding levels
of service and the most innovative technology to consistently
supply Sweet California Cherries to our customers and
retailers every day of the season! So please feel free
to ask your local retailer, club store, or foodservice
distributor to carry Farmington Fresh cherries, we are
poised to meet the demand, and can’t wait to respond
to your needs whether it is export or domestic.